Commercial Real Estate (CRE) marketing is the strategy, brand positioning, content, and demand-generation work that helps owner-operators, developers, brokerages, and CRE tech companies get found, build trust, and convert interest into leases, sales, and pipeline. Unlike generic marketing, it has to account for longer consideration cycles, higher-stakes decisions, and buyers who compare, delay, and revisit before acting. At ATYPICAL, that means connecting strategy, execution, and performance (brand, website, SEO, content, paid media, and AI visibility) into one system, not a set of disconnected tactics.

Every engagement starts with a discovery call to understand your goals, challenges, and growth opportunities. Our agency is high-touch, and all of our approaches are deeply rooted in our understanding of your business and marketing objectives. If we're the right fit, we shape a solution around that guided by our Advise, Build, and Run approach. Our proposal lead time is typically 1-2 weeks, depending on the complexity of the scope. Once we've signed off on the approach, our team gets to work. We then walk you through the recommendation and align on the best way forward before anything goes live.

ATYPICAL covers the full commercial real estate marketing stack, from strategy through execution, rather than a single channel. We specialize in: Strategy & Positioning, SEO & Content, Paid Media, Brand & Creative (including video production), Websites & Landing Pages, CRM & Email Marketing, Data & Analytics AI Automation & AI Visibility (GEO). We advise on the right mix, build the assets and systems, and run the channels month to month, so nothing is managed in isolation.

AI can speed things up, but it can't replace the right partner with the right level of commercial real estate and marketing expertise. We use AI and automation ourselves to help us move faster, spot patterns, and produce work more efficiently, but it doesn't replace the strategic judgment, CRE-specific market knowledge, and accountability a growth partner brings. AI can draft content and summarize data. It can't diagnose why your leasing velocity is slipping, decide which channels deserve budget this quarter, or sit across the table when leadership asks for proof of ROI. That's the work of a team that knows commercial real estate, not just general marketing.

We work with three types of commercial real estate businesses: owner-operators and developers, where we build the brand, leasing velocity, and market presence that attracts tenants, capital partners, and acquisition opportunities; brokerages, where we help firms serving tenants, buyers, sellers, landlords, investors, and recruits show up more clearly, consistently, and competitively; and CRE tech companies, where we build the positioning, demand engine, and pipeline systems that take a CRE SaaS company from product-market fit to category leadership.

No, our ongoing retainers run on a 12-month engagement, not month-to-month. Commercial real estate marketing needs runway to compound: campaigns need time to gather meaningful data, and strategy needs consistent execution before it's fair to judge the results. A 12-month term lets us build on what we learn each month rather than restarting the analysis every few weeks. Project-based work isn't locked to that same term. Scope and timelines for projects are set by the length of set-up and the specific campaign or deliverable, not a fixed retainer length.

Timelines depend on the scale and scope of the project, but you can plan on at least a month from the first conversation to a fully briefed team and a clear plan of action. We move quickly once we're moving, we're built to be flexible and agile, but we don't skip the discovery work that confirms we're the right fit, that we understand what you're actually trying to achieve, and that we've set up the right team geared towards achieving your objectives. That care up front is what makes the work land faster once it starts,, rather than launching something generic on day one and course-correcting for the next three months.

Yes. AI visibility, also called GEO (Generative Engine Optimization), is how your business gets found, understood, and recommended by AI tools like ChatGPT, Google AI Overviews, Perplexity, and Claude, rather than just ranked in a list of blue links. It's a core part of our SEO & Content and AI Strategy work. We audit your website, messaging, and digital touchpoints to see how your business currently shows up in AI-driven discovery, then structure your content, positioning, and technical markup so AI platforms can find, understand, and cite you, the same standard this FAQ is built to meet.