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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
The Best Platforms for Commercial Real Estate Advertising
By Walter Fitzgerald * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him....
Walter Fitzgerald
8 min read
How To Build A Winning Commercial Real Estate Marketing Strategy In 2025
By Walter Fitzgerald * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him....
Walter Fitzgerald
8 min read
How to Attract Tenants for Commercial Property Using Organic Digital Marketing
By Walter Fitzgerald * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him....
Walter Fitzgerald
12 min read
How to Attract Commercial Tenants Using Paid Media
By Walter Fitzgerald * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him....
Walter Fitzgerald
11 min read
The Future of Digital Marketing in CRE: Trends to Shape 2025
By Walter Fitzgerald, Dylan Joubert & Joshua Penman * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and...
Walter Fitzgerald
5 min read
Bot Traffic in Paid Media Campaigns: How to Spot It, Stop It, and Save Your Ad Budget
By Walter Fitzgerald & Rhys John, Paid Media Manager and SEO Specialist  at ATYPICAL * A note on the author: At 83 years old, Walter...
Walter Fitzgerald
6 min read
AI in CRE: Don’t Wait to Join the 21st Century Stampede
* A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him. His offbeat take on...
Walter Fitzgerald
4 min read
Unlocking Engagement: The Missing Piece in your CRE Marketing Strategy
Let's be honest, you've put time and effort into your content marketing, carefully crafted those property showcase posts, and shared...
Mark Kalkwarf
5 min read
To TikTok or Not to TikTok?
A COMMERCIAL REAL ESTATE MARKETING PERSPECTIVE You might still think that TikTok is a frivolous space for bored teenagers who love...
Mark Kalkwarf
8 min read
Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate
You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...
Mark Kalkwarf
5 min read
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