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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate
You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...
Mark Kalkwarf
5 min read
7 Steps to Figuring Out Your Video Marketing Strategy
Without a video marketing strategy, you are falling behind the times. ATYPICAL looks at 7 steps to building your video strategy for CRE.
Mark Kalkwarf
3 min read
Because My Data Tells Me So
ATYPICAL discusses Google Analytics, how to leverage it for commercial real estate and how to correctly attribute positive online behavior.
Mark Kalkwarf
2 min read
Marketing Management in the Commercial Real Estate Industry
ATYPICAL discusses our definition of marketing and how we apply this to commercial real estate.
Skye Revell
3 min read
Creating Your Own Visual Content for Social Media During COVID-19
ATYPICAL gives you all the tips and tricks for creating your own visual content for your real estate social media page.
Mark Kalkwarf
5 min read
Lessons Learned About Digital Marketing During the Corona Crisis
Coronovarus has shifted the way real estate does marketing. ATYPICAL looks at lessons learnt and how to improve your marketing strategy.
Mark Kalkwarf
3 min read
Double Down on Your Digital Marketing
Digital marketing is key to juggling the fast and furious changes. ATYPICAL discusses how to stay ahead in real estate marketing.
Skye Revell
2 min read
7 Tips for Hosting a Successful Live Virtual Event
As the world shifts to video conferencing, ATYPICAL looks at the top 7 tips for hosting a successful and engaging virtual event.
Mark Kalkwarf
2 min read
Is Your Digital Marketing Ready for the Bounce Back?
ATYPICAL looks at the top 5 ways to position your digital marketing strategy so its engines are primed for the market return.
Skye Revell
2 min read
5 Tips for Digital Marketing in a Recession
ATYPICAL talks with CMO of Brixmor, Kristen Moore on ways to optimize your digital marketing in a recession.
Mark Kalkwarf
2 min read
The Offices Are Closed But Work Isn't
In these difficult times, ATYPICAL looks at how to use digital marketing to appeal to the decision-makers in the CRE world.
Mark Kalkwarf
2 min read
Your CRE Tech is Efficient. Shouldn’t Your Digital Marketing Be the Same?
ATYPICAL shows you how to get the most out of your commercial real estate digital marketing strategy.
Skye Revell
2 min read
Understanding How People Consume Content to Make Better Content
ATYPICAL looks at how to develop a remarkable commercial real estate content strategy by looking at how people consume content.
Mark Kalkwarf
3 min read
Can Data Identify Best Company Culture Practices?
ATYPICAL discusses how having a strong, thriving company culture increases your productivity, and that ups the bottom line.
Skye Revell
2 min read
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