DIGITAL
2025 US COMMERCIAL REAL ESTATE
ADVERTISING
BENCHMARKS
HOW DOES YOUR MARKETING PERFORMANCE STACK UP?
Let’s be real: in CRE, marketing budgets don’t come easy — and neither do high-performing campaigns. So why are so many teams still guessing what's “good”?
That’s where we come in. Back for round two, the 2025 CRE Benchmarks Report is the only industry-specific guide that shows how your ads stack up — and where you should be doubling down (or pulling the plug).
We’ve crunched the numbers from 6,000+ digital ads across CRE brokerages, owners, operators, and tech brands. The result? Real performance data, zero fluff — and insights your CFO will actually want to see.
TRUST US, YOU'LL WANT TO LEARN MORE!
*Disclaimer: We’ve analyzed 10,000+ commercial real estate ads to create two separate benchmark reports for 2025. Over 6,000 ads support the Commercial Real Estate Digital Advertising Benchmarks Report, with a dedicated Social Media Benchmarks Report coming later this year.
WHAT'S INSIDE (A.K.A. WHY YOU NEED THIS)
1
Channel-by-channel benchmarks across LinkedIn, Google Search, Display, Facebook, Instagram & YouTube.
2
CPMs, CPCs, CTRs, Conversion Rates and all the sexy acronyms that mean you're making money.
3
Insight into what top-performing CRE marketers are doing differently — and what to steal from them.
4
Practical takeaways for optimizing your spend and dialing in ROI.
5
Plus: New notes on AI-driven optimization, long sales cycles, and why bots might be messing with your Display data.
WHETHER YOU'RE FILLING SPACE, SELLING SAAS, OR BUILDING YOUR PIPELINE — THIS REPORT IS BUILT TO HELP YOU MARKET SMARTER, NOT HARDER.
WAIT, DIDN'T WE DO THIS LAST YEAR?
We did — and it kind of broke the internet (well, the CRE part of it).
This time around, we’re going even deeper. And because there’s that much data, we’ve split things in two. This report covers paid channels. The Organic Social Benchmarks Report will drop later this year.
ONE SMALL STEP FOR YOU, ONE GIANT LEAP FOR YOUR MARKETING
Fill in the form below and hit submit to grab your Benchmark Report.